Fall Trend: Normcore?



The other day I came across an interview with Natalie Kingham, the buying director at matchesfashion.com. Natalie, 40, was the one who picked up Alexander McQueen’s 3rd collection for Joseph. She buys for 14 boutiques and the Matches online store too. The woman can apparently look at a bag and know that if it fastens in a certain way it will sell. In other words; a buying prodigy. 

Anyway, in this interview they ask her about what she thinks will be a key trend this fall. Her answer?


Excuse my ignorance if you’re familiar with the term ‘normcore,’ I applaud your fashion savviness. But I came home and did a little bit of research. Turns out, normcore is a unisex trend, characterized by unpretentious, average-looking clothing. The term combines the words “normal” and “hardcore”, and was coined by K-Hole, a trend forecasting group. Source? Wikipedia. Seriously. 

It goes on to say that “normcore wearers are people who do not wish to distinguish themselves from others by their clothing. This is not to mean that they are unfashionable people who wear whatever comes to hand, but that they consciously choose clothes that are undistinguished – except, frequently, for a highly visible label to impart prestige. The “normcore” trend has been interpreted as a reaction to a fashion oversaturation resulting from ever faster-changing fashion trends.”

It occured to me quite suddenly, that I actually have witnessed this trend, and have been witnessing it over the past few years.  I just didn’t know what it was coined. With birkenstocks coming back into fashion, Adidas slippers, knits, knits, knits, and rucksacks by every single living designer in the world. Basically a return to normality. Casualness. I think it’s more of an attitude than a look really. A plain attitude. Jeremy Lewis, the founder of Garmento, calls normcore “one facet of a growing anti-fashion sentiment.” 

It’s clear as day now when I scroll through my Instagram and tumblr and find bloggers and fashion it girls following this trend. Throwing on a nike snapback with some anonymous denim and disappearing into the crowd headphones in ear listening to their Alt-J playlist. Personally, I do think everyone in this world has a particular sense of style and an interpretation of how they perceive it too. I have never worn Birkenstocks, or the Celine version there of for that matter. So why would I go out and buy a pair now?


I think my style has been pretty consistent over the years. I do like to try new things, but I’m not comfortable changing the way I dress to to follow a certain trend. However, the anonymity of the normcore trend is what appeals to me. “I wonder who that blazer is by?” and “that leather skirt is divine”. I’m attracted to hardware, which is why you can always tell what bag I’m carrying. The Vivienne bag by Louis Vuitton, the Cassandre by Saint Laurent, and even the Natalia bag by Tomford, all have massive statement hardware. It’s chunky. It’s hardcore. I like buckles, chains, and statement hardware. With clothing, the more understated the better. I’m very monochrome, and quite plain. So I’m a little norm with a little core myself, but you won’t find me in birks and sweatpants, ever. It’s quite ironic that this trend is meant to be quite effortless, but it’s actually far from. People are consciously going out of there way to be anti-fashion. Oh well, there it is. Normcore everybody!



Balmain Blues.

433045_in_xlIf you know me at all, you know I’m obsessed with leather jackets. In the summer time I roll up the sleeves and in the winter I wear with gilets and scarves. This Balmain leather jacket in sky blue with gold hardware has kept me awake for some time now. It’s almost 3 AM.


The cross-over sandal: Yay or nay?



I personally can’t seem to wrap my head around the crossover slipper/sandal trend that’s become “all the rage” this Spring. I don’t find them to be very flattering on the feet at all! They’re a little scruffy if you don’t mind my saying. I don’t care if they’re “Céline”, they’re clearly a rip-off of the Birkenstock slipper and even they were fugly back in the 90’s. Fur or no fur, I don’t want them on my feet. Don’t get me wrong; I’m not judging, and I appreciate people’s fashion decisions for what they are.. But I’m giving this a trend a huge Nay. I don’t know why when a model like Andreea Diaconu is spotted wearing them, the trend suddenly becomes “cool” and “comfortably chic”. This is one retro trend that should have died back in the 90’s.



Marc Jacobs

Marc Jacobs




The Charlotte Olympia Jukebox

Pair this Charlotte Olympia jukebox bag with your favourite pair of dancing shoes for a night out on the town. Its big enough to fit your essentials; lipstick, plastic, and your phone. What else do you need when you’re painting the town red?


The Elements

I’m seeing a lot of white leather pieces with yellow gold accents in the spring 2014 collections! Leather is my favourite material and element when it comes to styling. It just adds that extra edgy ‘je ne sais quoi’. I’m the type of person who wears leather jackets throughout the year no matter the weather. In the summer time, I push the sleeves up. In the winter, I wear my leather jacket with a scarf and and a chunky knit. Leather is so versatile and practical! You can imagine my excitement when I saw all of these amazing white leather pieces.. If you were feeling a little hesitant about wearing leather in the summer, worry no more because nothing’s hotter than white leather.




Miu Miu

Miu Miu

Sophia Webster

Sophia Webster


Chanel causes controversy with their Wild West Inspired Pre-Fall Show.

So much has been happening with Chanel lately! From assigning Kristen Stewart the new face of the brand, to Karl causing havoc with his Navajo prints and American Indian-inspired accessories at his show in Dallas. Apparently many groups disapproved of the Pre-fall themes calling them “offensive” and “racially insensitive”. I don’t usually like to get involved in stuff like this and I consider myself apolitical,  but I don’t see why it was taken so offensively.

Sasha Houston Brown, a 26-year-old member of the Santee Sioux Nation,  said that “Chanel should have learned from previous Native-inspired fashion offenses by Urban Outfitters, Victoria’s Secret, and H&M, which should have provided the label with clear-cut lessons before staging its show”.

The Native Americans suffered a genocide and faced widespread efforts to erase their culture over and over again. But this is the way I see it; taking something with incredible spiritual meaning like the feathered headdress, and bringing awareness to it on a controversial and world renowned catwalk like Chanel’s is impressive not offensive. I don’t think you’ll see people walking around with feathered headdresses next fall. Karl may have been offering a critique of these histories through fashion. Don’t freak out- I said “may have”.

I don’t get offended when I see celebrities wearing the Palestinian Kuffiyeh (not necessarily in solidarity with the Palestinians who suffer at the hands of Israelis every day), it raises awareness about a people who have been suffering for almost 66 years now. I’m pretty sure Karl wasn’t trying to mock anybody’s history or culture, and he’s bound to be a little more careful next time. Won’t you Karl?

Tell me what you think!

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My friend the Queen of Hats.

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I’ve seen my friend Karen rock everything from panamas to fedoras! She’s one of those people who just knows how to turn a hat into a wardrobe essential. She’s just got that air of effortless charm. Add a little edge to your outfit yourself this winter with our favourite fall accessory and take a few style tips from Karen! Now you don’t have to go all Coco Chanel on us with a cloche hat, but try something more laid-back like this wide brimmed number that that Karen is rocking.

I’ve got my eyes on you!


For the past few seasons, the Kenzo slingbacks have taken the fashion world by storm, becoming every fashionista’s shoe wardrobe must-have. This fall, Kenzo debuted this gorgeous pair of patent leather ceres slingbacks with a touch of gold detailing. They can be styled with anything from pants to skirts. The insoles are cushioned for comfort too, so you can do proper milage in these babies!

Mine all mine.


Picked up a pair of these fabulous Isabel Marant booties in Suede and calf hair at Level Shoe District in Dubai. It was love at first sight. Really, I love them. Like love looooooove them. I can’t wait to spend this winter clomping about in them. I love a slim fit around the ankle and I can pair them with practically anything without looking too frumpy.

Saint Laurent VS. Colette, Paris

'Elizabeth: the Golden Age' film premiere, Los Angeles, America - 01 Oct 2007
So you know all those ““Ain’t Laurent Without Yves” parody t-shirts everyone was wearing this summer? (Don’t ask me how that even happened) Well, it seems as though Colette in Paris carried 300 of them in their store this summer and Hedi Slimane wasn’t impressed! Saint Laurent requested the removal of the shirts from the online store, and when Colette moved them into the boutique they receieved a letter from Saint Laurent’s CEO Francesca Bellettini claiming that Colette was “selling counterfeit products that ‘seriously damaged’ the YSL brand and confirming the end of their business relationship.”

I don’t entirely agree that a bunch of lousy t-shirts could in any way affect a brand as powerful as Saint Laurent, but I see exactly where Slimane is coming from. Yves was a fashion pioneer, legitimzing trouser suits for women in the 60’s and adapting utilitarian garments for the high end fashion, but let’s give some credit to Slimane whose current winter grunge collection is literally selling out everywhere. I personally think he’s a genius and I hate to break to you honeys, there’s a whole lotta Laurent without Yves.

Oh and to top it off, Sarah Andelman, the creative director of the french boutique, was uninvited from the Saint Laurent Spring 2014 show. Ouch!