Cara Delevingne For Topshop

Fashion IT girl Cara Delevigne, has just landed her first first ever solo campaign for Topshop! This isn’t the first time the quirky supermodel has been involved with the highstreel giants. She’s walked in their Unique shows and she also appeared in the Kate Moss campaign back in 2010. I’m super excited about this collection because she’s definitely my favourite model. She’s juggled a gazillion things this year and still manages to keep things fun and bizarre. She’s just a ball of positive energy! Other than the fact that she has the most perfect eyebrows, she’s also got the voice of angel. Do you remember her duet with Will Heard? It was on repeat on my iPod for ages. (Listen to it here)


Sir Philip Green commented on the campaign saying “It (was) fitting to have a fabulous, young British star such as Cara at the epicentre of our campaign. I am hopeful and confident that this will be the beginning of another strong relationship for TOPSHOP.”

The collection is in Topshop stores now.

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Check me out in the November issue of Marie Claire Arabia!

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Hey guys! Guess what? I was featured in the November issue of Marie Claire Arabia as well as the Lower Gulf Edition. I love the MC team. Pick up your copy!


Hala Ajam sits down with Aya Jammal

Hala Ajam featured Editor-in-Chief of U Magazine Lebanon Aya Jammal on her website as this month’s guest blogger! The interview is below, but to view the full article please click here. The pretty editor shares the best advice she’s ever been given, what motivates her and why she’d rather be in New York right now.

image1What inspired you to do what you are doing today?
Fashion’s ability to reflect, inspire and most importantly bring out one’s confidence.

Share with us the best piece of advice ever given to you
“Be yourself!” – something my mother always says to me.

What motivates you?
Passion. I do what I love after all, and that’s the greatest blessing.

Mistakes are…
Lessons in disguise.

What’s the biggest mistake you made starting out?
Trying to do everything myself. Delegation is an acquired talent that took me a long while to master. Thankfully, I have a wonderful team who supports me and whom I can trust.

Define a success.
Someone with the ability to induce positive change, no matter how big or small.

Tell us a common misconception that people have about what you do.
That it’s easy! The fashion world is beautiful indeed; but beneath the surface, it’s tough, fast-paced, competitive and ever-changing. You really have to have a combination of passion, discipline and determination to be able to survive in this world.

What are three things most people don’t know about you?
That I’m sensitive, though I don’t show it to most. I don’t whatsoever enjoy being in the spotlight, though my job requires me to be at times. And between the two of us, I play Fashion Police in my head all the time; sometimes I’m “good cop,” but mostly I’m ruthless.

If you could be anywhere in the world right now, where would it be? Why?
New York. Fashion Week just kicked off there!