Ok, there’s no excuse to leave you hanging for as long as I did and I apologise for being completely MIA again! I was recovering from my Dubai weekend and had misplaced my camera download wire. But I’m back now and I’ve got all the deets from the Vogue Fashion Dubai Experience! In collaboration with Dubai Mall and sponsored by Emaar, Vogue Italia pulled off one of the craziest fashion nights Dubai has ever experienced; It’s very own fashion’s night out from 6pm to 3am!
Dubai only does things bigger, better, and bolder what a wonderful evening was in store for us. I arrived at the mall at around 6 pm to attend a fashion show for 8 up and coming designers in order to celebrate emerging young talent. Two which included Razan Al-Azzouni and Mohammad Ashi of Ashi Studio. Ashi is a good friend of mine whom I’ve known for years, and I was so proud to watch him debut one of the most beautiful collections he has ever created! In the front row sat one of the most influential women in the fashion world, the beautiful Franca Sozzani, editor-in-cheif of Vogue Italia.
But the real fun began at around 7:00, when Level Shoe District opened its doors for an exclusive grand event to mark the start of a three day spectacular in-store! Over 500 guests attended ‘Let The Shoe Begin’ including esteemed designers including: Nicholas Kirkwood, Alberto Moretti, Edgardo Osorio of Aquazurra, Paul Andrew and the designers behind Louis Leeman. Also attending the event were Dean and Dan, the twins behind DSquared, designer Phillip Plein, Bollywood favourite Shilpa Shetty, Chinese actress and supermodel Kathy Chow and Lebanese singer Maya Diab.
Fashion and entertainment elite came together to commemorate the luxury shoe destination, entertained by an exclusive DJ set by music and style sensation Solange Knowles, and enjoyed shoe themed treats at Level Shoe District’s chic eatery, Vogue Café.
A cast of leading talent from world-renowned West End musicals including Wicked!, Dirty Dancing, Oliver! and Singin’ In The Rain were brought together to perform in ‘Let The Shoe Begin,’ choreographed by Ashley Wallen, who has worked with international stars including Mariah Carey, Nicole Kidman, Kylie Minogue, The Black Eyed Peas and Oprah Winfrey. It was absolutely incredible to watch the show as it moved from space to space throughout the 96,000 square feet store.
During the event a limited edition collection of luxury charitable T-shirts were unveiled, which feature a sketch from world-renowned footwear designers represented in-store. The exclusive t-shirts are available to buy at Level Shoe District, with proceeds going to Dubai Cares.
My favourite part of the event was the little shoe photoshoot! After taking your photo and uploading it to Level’s instagram, the Level team printed out a picture for you to keep as a souvenir. I was wearing my Gianvito Rossi’s in suede and perspex.
The world’s iconic shoe concept store is home to over 300 international designer brands, more than 100 of which are exclusive to Level Shoe District. From understated elegance and contemporary chic to futuristic fantasy and haute design, Level Shoe District culminates in a one-of-a-kind shoe metropolis in the heart of Dubai. And w’re so happy to have been able to be a part of it!