Lines we love: Eudon Choi


My favourite part of this spring 2013 collection is the contrast between how feminine and how masculine it is. It’s preppy but the cuts are really edgy and the fits are easy and loose. It’s sartorial ‘somewhat Marni’ sleekness complements beautifully the female silhouettes.  The Koran designer actually trained as a menswear designer in Seoul, but eventually made the shift and started his own label in 2009. Look out for this designer; he claims he’s got a huge collaboration in the works for AW13, but it’s a secret! I won’t tell. :(

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